Aura Curated Elegence

Privacy Policy — AURA Curated Elegance

Last Updated: 13 August 2026

At AURA Curated Elegance, we respect your privacy and are committed to protecting the personal information you share with us while using our website or purchasing our products.

This Privacy Policy explains what information we may collect, why we collect it, how we use it, and the choices available to you.

This policy is intended for an Indian e-commerce clothing website. India’s digital-personal-data framework has evolved with the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025, so the final policy should be reviewed against the requirements applicable to your business and implementation.

1. About AURA Curated Elegance

AURA Curated Elegance is a premium clothing brand offering thoughtfully curated fashion focused on timeless style and exceptional quality.

Our current collections include:

  • T-Shirts
  • Shirts

Future collections may include:

  • Pants
  • Jackets
  • Hoodies

2. Information We Collect

When you use our website, create an account, contact us, or place an order, we may collect information such as:

Personal Information

  • Full name
  • Email address
  • Mobile/phone number
  • Billing address
  • Shipping/delivery address
  • Account information
  • Order history

Transaction Information

When you make a purchase, information necessary to process your transaction may be collected or processed by our payment service providers.

We do not intend to collect or store complete payment-card credentials such as your full card number, CVV, or PIN on our own servers.

Communication Information

If you contact us, we may retain information contained in your:

  • Emails
  • Contact-form submissions
  • Customer-service conversations
  • Order-related communications

Technical Information

When you visit our website, certain technical information may be automatically collected, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Website pages visited
  • Referring website
  • Approximate usage information
  • Date and time of access

3. How We Use Your Information

We may use collected information to:

  • Process and fulfil your orders.
  • Deliver products to you.
  • Process payments.
  • Provide customer support.
  • Respond to enquiries.
  • Manage your account.
  • Send order confirmations and updates.
  • Process returns, exchanges, and refunds.
  • Improve our products and website.
  • Understand website usage and performance.
  • Prevent fraud and unauthorized activity.
  • Maintain website security.
  • Send promotional communications where permitted and where applicable.
  • Comply with applicable legal and regulatory requirements.

We will use personal information only for appropriate purposes connected with our business and as permitted by applicable law.

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies to improve your browsing experience.

Cookies may help us:

  • Remember your preferences.
  • Keep products in your shopping cart.
  • Maintain login sessions.
  • Understand how visitors use our website.
  • Improve website functionality.
  • Measure website performance.
  • Provide relevant marketing where applicable.

You may be able to control or disable cookies through your browser settings. However, disabling certain cookies may affect some website functionality.

5. E-Commerce and Order Information

When you place an order through our website, we may use your information to:

  1. Confirm your order.
  2. Process payment.
  3. Prepare your products.
  4. Arrange shipping.
  5. Provide delivery updates.
  6. Handle returns or exchanges.
  7. Provide after-sales support.

The Consumer Protection (E-Commerce) Rules, 2020 apply to goods and services bought or sold over digital or electronic networks, including e-commerce retail.

6. Sharing Your Information

We may share necessary information with trusted third parties when required to operate our business, including:

  • Payment gateway providers.
  • Courier and logistics companies.
  • Website hosting providers.
  • Website maintenance/service providers.
  • Analytics providers.
  • Email or communication service providers.
  • Technology and security providers.

We share only information reasonably necessary for the relevant purpose.

We do not sell your personal information as a product to third parties.

7. Payment Information

Payments may be processed through third-party payment gateways.

When you make a payment, you may be redirected to or interact with the payment provider’s systems.

Payment providers may process your information according to their own privacy policies and security practices.

AURA Curated Elegance does not ask customers to share their:

  • UPI PIN
  • ATM PIN
  • Banking password
  • OTP
  • Full card security credentials

through email, phone calls, WhatsApp, or social-media messages.

Never share your OTP, UPI PIN, CVV, or banking password with anyone claiming to represent AURA.

8. Shipping and Delivery Partners

To deliver your order, we may provide necessary information such as:

  • Customer name
  • Phone number
  • Delivery address
  • Order details

to the applicable courier or logistics provider.

This information is used for delivery and related customer-service purposes.

9. Marketing Communications

Where permitted and where applicable, we may send information about:

  • New arrivals
  • New collections
  • Offers
  • Discounts
  • Special campaigns
  • Product updates

You may choose to stop receiving promotional communications by using the unsubscribe option provided in the communication or by contacting us.

Transactional communications, such as order confirmations and delivery updates, may still be sent when necessary to complete your purchase or provide requested services.

10. Data Security

We take reasonable measures to protect personal information against unauthorized access, misuse, alteration, disclosure, or destruction.

These measures may include:

  • Secure website connections.
  • Access controls.
  • Secure hosting practices.
  • Limited access to customer information.
  • Use of reputable payment providers.
  • Security monitoring and maintenance.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

11. Data Retention

We retain personal information only for as long as reasonably necessary for purposes such as:

  • Providing our services.
  • Completing orders.
  • Customer support.
  • Accounting and financial records.
  • Handling disputes.
  • Fraud prevention.
  • Meeting legal or regulatory obligations.

When information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with applicable requirements.

12. Your Choices and Rights

Depending on applicable law, you may have rights regarding your personal information, which may include requesting:

  • Access to information held about you.
  • Correction of inaccurate information.
  • Deletion of information where legally applicable.
  • Withdrawal of consent where processing is based on consent.
  • Information about how your data is being used.

Requests may be submitted using the contact details provided below.

Certain information may need to be retained where required by law or where there is a legitimate business or legal reason to retain it.

13. Children’s Privacy

Our website is not intentionally designed to collect personal information from children.

We encourage parents or legal guardians to supervise children’s use of online shopping websites.

If we become aware that personal information has been submitted by a child in circumstances where collection is not permitted, we will take reasonable steps to address the situation.

14. Third-Party Websites

Our website may contain links to third-party websites, including:

  • Social-media platforms
  • Payment services
  • Delivery services
  • Other external websites

AURA Curated Elegance is not responsible for the privacy practices or content of third-party websites.

We recommend reviewing the privacy policy of any external website before providing personal information.

15. Social Media

If you interact with AURA Curated Elegance through social-media platforms, your interactions may also be subject to the privacy policies of those platforms.

Information that you publicly share on social media may be visible to others.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in our business.
  • Changes to our website.
  • Changes in technology.
  • Changes in applicable laws or regulations.
  • Changes to our data-processing practices.

Any updated policy will be published on this page with a revised Last Updated date.

17. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us.

AURA Curated Elegance

Phone: +91 70750 52882
Email: auracuratedelegence@gmail.com
Location: India

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